EC Market

The Basics of E-Commerce and Social Media Marketing

At its core, this field bridges the gap between digital business infrastructure
and online audience engagement.
E-Commerce Basics: Focuses on how businesses operate
online. This includes understanding online storefront management,
inventory tracking, payment gateway integration, and logistics/order
fulfillment. It essentially teaches you how to move a retail experience.
seamlessly onto the internet.
Social Media Marketing (SMM): Focuses on visibility,
brand awareness, and conversions. It teaches you how to leverage
platforms like Instagram, Facebook, LinkedIn, and YouTube to reach
target demographics. Key elements include content creation.
strategies, audience analytics, and managing both organic reach and
paid advertising campaigns.
When combined, these two disciplines empower individuals to build an
online brand and convert casual social media scrollers into paying e-
commerce customers.

Course Overview: ec-Market C2
The official course specifications and enrollment logistics are outlined below:

General Information
Course Name: EC-Market - C2 (Certificate Course)
Affiliation/Certification: NGTPL (Nextztore Global Tech Private Limited)
Duration: 60 working days (available in both online and offline)

Application Process Online Only
Eligibility Languages
Minimum Educational Qualification: SSLC / Plus Two / Any Degree
Languages of Instruction: The course caters to a diverse group of
learners and is available in Tamil, Malayalam, English, and Kannada. Hindi and Gujarati.
Fee Structure Financial Aid
Course Fee: ₹29,500 (Inclusive of GST)
Grant-D Discount: A specialized financial discount is available to
eligible candidates, subject to specific institutional terms and conditions.